If you wanted to find the least controversial celebrity on earth to pitch your product, it would be hard to beat celebrity chef Rachael Ray. George Clooney has done so many foreign endorsement deals that his film career probably seems like a hobby to him. Celebrity endorsements have proven to be an effective marketing strategy for brands. Overall, Phelps and his pocketbook remained relatively unscathed -- Speedo, Visa, Subway and others decided to stick with him. website are shown as examples of industry practice and are not endorsements by But don't cry over the misfortune of "Cocaine Kate" -- Moss was still somehow able to double her income over the next five years. Think of Michael Jordan and Nike (NKE), or Brooke Shields and Calvin Klein. Make sure that the celebrity fits your demographics. Now, Perry is fighting for the $2 million she says Jemella Group Ltd. promised her. We've only heard one side" And in regard to 9/11, he tweeted: "We'll never know what really happened. Simpson's apparel empire went on to make an estimated $750 million in retail sales in 2010. Lebron James and Samsung. Steve Kates, an associate professor at SFU's Beedie School of Business, said a celebrity endorsement gone wrong hurts a company's bottom line. (Hiring a celebrity to endorse your products) But no big-name deals were ever back on the table. The reasons vary bad taste, tone-deaf celebrity choice or an erupting scandal. These 12 endorsement bloopers will make you wonder what these lads and ladies were thinking when they signed these ads. . 4 / 11. On a February morning in 2018 Ms Jenner tweeted: "Sooo does anyone else not open Snapchat anymore? He also Tweeted, well never know what really happened regarding 9/11, and that he had a hard time believing that a plane could take a skyscraper down demolition style. When he was fired from his contract, Mendenhall sued Hanes for wrongful termination, citing that his Tweets were not in violation of the companys moral clause. Kanye West, also known as Ye, considers himself too big to fail. Now he has proved himself wrong. He got the axe for being too good at his job. The dancers son Fred Astaire, Jr., on the other hand, saw nothing wrong and publicly supported his fathers widow. Celebrity Endorsements Gone Wrong. In October, it was reported that Vick's agent said that Nike was again endorsing the quarterback, but Nike said it was just providing him with free apparel. Once a saver, always a saver: Warren Buffett says generational wealth isnt what it used to be in his annual letter Salesforce is paying Matthew McConaughey reported $10 million a year for creative help despite laying off 8,000 CA Notice at Collection and Privacy Notice, Do Not Sell/Share My Personal Information. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5400bab7-c3aa-44f3-b898-4190bcaecddf', {"useNewLoader":"true","region":"na1"}); Of course, the examples mentioned were of the more extreme kind. While the advertising community (and everyone else) waits to see what happens with Woods Verizon wasn't laughing in 2007 when rapper Akon took the stage at what was supposed to be an 18-and-up show and simulated sex with a woman who turned out to be 15. Entertaining and motivating original stories to help move your visions forward. The Black Eyed Peas frontman was sued by his own clothing line in 2012. In 2007, SI.com estimated that with a spotless reputation and clean record, Bonds could have hauled in $28. Famous athletes like Michael Phelps, Michael Vick, and Tiger Woods caused hundreds of millions of dollars in damage to the businesses . Because as we have seen from the examples described, sums that go well beyond millions are at stake. 10 Celebrities Who Sell Brands With Their Voices, Movie Mistakes : Hollywood's Biggest Fails, Privacy The Milk Processor Education Program pulled its ad featuring twins Mary-Kate and Ashley Olsen after Mary-Kate sought treatment for an eating disorder in 2004. (Pepsi had never asked to see the video before featuring the song in the ad). Kellogg, one of his many, many, sponsors decided not to extend its contract with him. Barkley didn't realize the cameras were on during a Hawks-Heat game he was broadcasting earlier this month and was accidentally caught calling his endorsement a scam. This is why, as Quartz recently noted, some companies may not want to work with Travis Scott any longer, after fans were trampled to death at the Astroworld music festival Scott founded. Celebrity Endorsements Gone Wrong. Its no secret that part of being a celebrity is getting endorsements for products and forming lasting partnerships with prominent companies. Khan also said that he doesnt think theres anything wrong with that, and wouldnt endorse anything he didnt agree with. Pre-Paid Debit "Kardashian Kard", Jessica Simpson vs. In 1997, old school British hair product Brylcreem had entered into a four-year $8.17 million sponsorship deal with Beckham, who at the time was boasting the world's best head of hair. In the weeks after the fashion show, West did not shy away from any kind of confrontation on Twitter and Instagram. Yardley cosmetics ended its relationship with actress Helena Bonham Carter shortly after the British actress announced that she never wore makeup and, thus, had no idea why the brand had chosen her. Some celebrities are forever linked to their product endorsement - like Michael Jordan and Nike, or Suzanne Somers and the infamous ThighMaster. The suit was settled, and Tarrant gave up the license. 6/31 SLIDES . Emmy Award-Winning Actor Alec Baldwin has teamed up with Capital One for the "Match My Miles Challenge," an unprecedented promotion which gives consumers who open a Capital One Venture Card the opportunity to match up to 100,000 miles they currently have in an airline credit card rewards program. Khan has never been one to shy away from media attention, so he addressed the issue by saying that research indicates that men do, in fact, use skin lightening cream. The family created the Kardashian Kard, a pre-paid debit card that would work as a bank account and could be used at an ATM. Pepsi's campaign titled 'Live for now - Moments' was launched on April 4, 2017 (Tuesday), in an attempt to portray Pepsi as a millennial friendly brand. The case was settled before a court ruling in January 2013. Looks like, in this case, the actor just got away with it. Kirstie successfully lost 75 lbs and maintained that weight loss throughout our three year relationship, which came to an end in December 2007. The court papers allege that SRG lied about their connections in the industry and failed to secure licensing agreements in accordance with the parties' written contract. The list of celebrity endorsements of brands that have gone terribly wrong for the brands is long. Celebrity endorsements can be used in a positive way for persuasive . She was seen at an event wearing a watch from Dior, which meant shed broken the contract she had with Weil. Now Perry wants the $2 million she claims she was promised. The photo above shows Scarlett Johansson promoting SodaStream. Though, much like the fans that have been crowding outside the courts to show their support for him, not every brand has given up on the actor. Near instantly Snapchat's stock price fell 8 per cent, wiping $1.95 billion from the company's total value. In 2008, she won her case and Hydroderm had to publicly apologize. Reed writes about the successes and failures of branding and marketing strategies. Prof Stephen Powis, NHS medical director, argues these products have a damaging. A group of American Airlines flight attendants put up a blog called An Open Apology to Nicole Kidman from American Airlines (AAL) Flight Attendants, which apologized for the criticism. Sharapova is far from the first spokesman to be dropped by Nike. They countersued her, claiming breach of contract. The Black Eyed Peas singer was sued in 2012 by his own clothing line. By clicking Sign up, you agree to receive marketing emails from Insider After internal debates between the CAA's Bryan Lourd, Richard Lovett, and Kevin Huvane, the agency apparently decided to keep Smith on its roster. Hiring a comic comes with its PR risks. In this blog, Hollywood Brandedshowcases some major celebrity partnership fails in order to demonstrate possible consequences for the individual as well as the company. The Muscles from Brussels agreed to shoot a commercial for Total Flex home gym equipment, but when he showed up to the set, he alledgely hadn't learned his lines or how to use the equipment. While Shatner was dropped for being too good at his job -- too many people recognized him as "The Negotiator", and Priceline is switching from a bidding to a fixed-price model -- many other celebrities have lost their spokesperson positions for much more controversial and ridiculous reasons. But Beyonc dropped out in 2010 allegedly because the company failed to get financing by a certain deadline. Simpson and Hertz But people like Khloe Kardashian advertise those dangerous goods, too, much to the Kardashian fans' dismay. While they began to re-emerge after the case was dropped, the basketball star might find himself in a precarious situation eight years later. Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. 2023 Fortune Media IP Limited. Although some dont agree with some of the Kardashians methods for attaining wealth, its hard to argue with the fact that their plans have been working. She says that there was an oral agreement to add two more years to her contract, but the company backed out. The company insisted that Phelps' behavior did not align with its views and announced that they would not renew his contract once it expired at the end of that February. Jessica Simpson partnered with The Tarrant Apparel Group to create the low-priced JS by Jessica Simpson and Princy jeans and apparel collections. Unfortunately, just days after this announcement, the new Blackberry Creative Director sent out a tweet. Singer Katy Perry was paid $4.5 million to endorse Jemella Group Ltd. hair products under a two-year contract. Hiring Martha Stewart to peddle Victoria Secret bras and panties is not exactly the right positioning unless you want to be the laughingstock of the retail industry. Charles Barkley you been punk'd. Back in December 2011, former NBA power forward and current basketball analyst Charles Barkley became the spokesman for Weight Watchers's "Lose Like a Man" campaign. This is a case where the celebrity struck back and won. Hydroderm claimed that Hatcher violated her contract, which stated that she was not allowed to endorse companies who sold products similar to Hydroderm. Teri Hatcher denied that shed endorsed another company, and counter-sued Hydroderm. With thousands or even millions of calculable followers, the image of a. The most embarrassing and publicized celebrity endorsements gone wrong are definitely the scandal-riddendrug abuse, sexual assault, and mindless, politically incorrect comments. able to double her income over the next five years. "I thought this was the greatest scam going -- getting paid for watching sports," Barkley said. He was sued for breach of contract to the tune of $25.2 million. Shondell is a freelance writer who also owns a marketing agency called Varci Media where they specialize in SEO services, video services and content writing. When those opportunities came up short, Snooki filed suit to part ways with the company. (One. When the fee is high enough, even A-listers will hawk a lame soda or acne cream when it comes down to it. Ms. Let us know in the comment section below. The above images and any images within this Less than a month later, Pepsi pulled the spot. Here are the weirdest and worst celebrity endorsements; at the end of the day, everyone has a price. What's your favorite celebrity endorsement fail? Within hours the price of Bitcoin dropped 15 per cent, losing the total market of the cryptocurrency hundreds of billions of dollars. Wegmans said that numerous loyal customers called to complain about Baldwin's questionable character. as well as other partner offers and accept our, William Shatner's last official appearance, pulled a 30-second commercial featuring rapper Ludacris, Pepsi agreed to pay $3 to the Ludacris Foundation, The Milk Mustache campaign is taking the allegations against Chris Brown very seriously, ended its relationship with actress Helena Bonham Carter, photos of the British supermodel snorting cocaine. After news broke about the doping scandal that cost Armstrong his 1999to2005 Tour de France titles, he stepped down as chairman of Livestrong, a cancer-fighting charity he founded. But hey, we have to respect the hustle sometimes. The backlash was real: Smiths high-powered talent agency, Creative Artists Agency (CAA), faced a dilemma of historic proportions when debating about whether to dump the controversial actor for whacking Rock across the face. ", The actress also received some support. Additionally, Theron wore other jewelry in an ad for charity, something that was also forbidden in her Weil watch deal. He can now been seen in ads for Nike and others. But when Cristiano Ronaldo removed a pair of Coke bottles from the podium of a press conference, he unwittingly cost the company more than $5 billion. Not surprisingly, Goldberg was not quiet about the conservative criticism that lead to her firing. Family friendly brands Nutella and McDonald's did not renew their contracts with Kobe Bryant after the Lakers star was accused of rape in 2004. In 2013, Gomezs attorney said that the claims made against the actress were ridiculous, and that she met the conditions of her contract. Sowho do you think hurt this slap more: Chris Rock or Will Smith? Sign up for our newsletter to get the latest stories in hedge funds, PE, fintech, and banking delivered daily to your inbox. In April 2013, Gomez's lawyer told TMZ that Gomez plans to countersue and that "any claim that Selena did not meet her promotional obligations is ridiculous.". Nike and Anheuser-Busch dropped Armstrong but remained supporters of Livestrong. Slaps at the Oscars, antisemitic slurs, accusations of domestic violenceat a certain point, even the biggest brands and supporters have to position themselves by making a statement. His latest endorsement is the UK takeaway app, Just Eat, for which he. Her Own Clothing Line, Thalia vs. Pharmaceutical Company Genomma Lab International, IMAGE DISTRIBUTED FOR PARKWOOD ENTERTAINMENT / AP, Katy Perry vs. British Hair-Care Company Good Hair Day, make an estimated $750 million in retail sales. influence of celebrity endorsements in advertising. The actor not only fought with flight attendants until he was escorted off the plane, but he then Tweeted belligerently about his experience. Within six months of Johnson's November 1991 announcement that he had contracted HIV, his endorsement deals, worth nearly $12 million had disappeared. Apart from a reduction of 15 points in his Q score"a measurement of likability that is given to everything from celebrities to brands"Smith had to face far more: the Smith-starring action film Fast and Loose has stalled and put "on the back burner" following the incident at the Oscars. Sources:indiatimes.com,dailymail.co.uk,wsj.com,people.com,usmagazine.com. In retrospect, this decision turned out in Diors favor since the Depp and Heard trial drew incredible attention, Depps supporters admired Dior for the brands loyalty. , everyone has a price not shy away from any kind of confrontation on Twitter Instagram. 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