It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter. Kevin Espiritu has been teaching the world how to garden for more than 10 years. I had to figure out how to register and file that. Like I went to college at uc, Santa Barbara, but I was playing online poker to pay for school. I think it's super cool. And I hired him like full-time. Tell us a little bit about yourself and maybe, maybe your story up until the point where you started. But still, it was further than I'd ever gotten. Um, so yeah, and just kind of jumping in. I mean, if someone doesn't want to get into product, or certainly investment I think is like, you know, Mo most people wouldn't be doing something like that. , literally getting product from overseas, getting over here. Mm-hmm. . Jared: um, man, Kevin, that hour flew by, uh, . Check reviews, hours, insurance options, & book your appointment today. And I know that's kind of, it's kind of like a blase answer where it's like, okay, obviously you would do that, but you'd be surprised at how many people I see try to sell a product. I'm part of their journey as a gardener, right? But really the, the next couple years we're, we're mostly just scaling up, um, the content, right? It's doing really great now, I, I personally love following Kevin's gardening advice. Good. YouTube monetizes very similarly with ads and affiliates. You know? Right. For me. , like you said, paying your bills and then some, but obviously to something now, like how do we start to unwind that and learn from some of the, some of the, the things you did, maybe some of the risks you took, maybe some of the bets you made. Mm-hmm. Or better yet, imagine being the 4th generation to work on the family farm, which one day, will be yours. That's a, you bring up a very interesting. Uh, which is, you know, you're still in the scaling up phase of a company at that point in time. And I was like, oh, I guess I don't have to do that part myself. Maybe at the, at the risk of, um, of, of delaying all the details. I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small Um, so that would be one way. I would click on it. Yeah. . WebHomes and businesses lost roofs and trees and powerlines were upended. Today we're joined by Kevin Espiritu from epic gardening.com. As soon as products became 50% of revenue in the first year in 2020, it was 88%. And, uh, I can't wait to dive into the details. But even back then, it was even more common to not be a part of your brand. Here's all the anatomy of the tomato. Mm-hmm. You get 5,000 words of content completely free with your order of 10,000 plus traffic. Um, so we're hiring some competencies that I could get good at. . One way to make the soil cheaper is to buy half the amount you need as a potting mixit doesnt matter what typeand to mix it with your native soil 50/50. , um, for people who are stuck on that, um, you talked about how to use it across different mediums, but also how to take one topic and then write a whole bunch on that general topic, but getting really specific. I'm c e o of the company, right. . Maybe that's the better question. Yeah. My name is Jared Baum and the Today we are joined by Kevin Aspi, too. Derek will cover the history of his family farm as well as what they grow including wheat, Appreciate it. Um, initially the Epic gardening was actually called Exonics. I mean, if, let's say, you know, in my world you've got how to grow basil, right? And um, I'm just curious to learn, uh, yeah. And I was like, the audience is shouting for me to just make this available in the usa I don't have to be some genius. He made the gardenand teaching people to gardenhis There's a seasonality curve on all of your demand because it's a seasonal business. Um, but yeah, I mean, you, you figured out along the way. It just seemed to work as far as the earnings piece. What a masterpieces PR link building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. I think, um, where can, uh, where can people fall everywhere, it sounds like, but where can people, where do you wanna direct people to follow along? Actually, my cousin runs a fishing site and he offers a product that's done pretty well for him. Uh, most of the live goods are put in, you know, there's just, there's a lot of sort of waste and, and poor design. Yeah. WebKevin dice que estuvo en la reunin y sus ojos fueron abiertos completamente al reino espiritual. And so, like I know a lot about that space. Jared: I wanna ask you a couple questions towards the tail end here. Versus what you think you have If you're building a site, and there's obviously sites like, you know, there's sites that are pure niche plays and kind of really can't get into that just because of the nature of the category or whatever. In his free time, hes most likely building niche sites, training Muay Thai, or spending quality family time with his niece and nephew. I have full faith his site will come back. It's, it's more than just the niche thing. What were some of the key things that made your site, Well, I had, so to be clear, I, I had some advantage over like a builder who would've started the site in 2016. Kevin: Yeah. Again, it's niche sites, plural Niche sites.com/trial. , they have traffic around a certain, um, concept or product. Webkevin espiritu marriediridescent telecaster pickguard. Are you looking to scale your niche site portfolio or build your first website? But I realized that why are they paying you? WebWelcome back to Creator Spotlight, a show where we sit and chat with todays top Web Creators to see what it takes to thrive online. NFL YET aviation students awed to be part of 2023 Super Bowl Breakfast event. Uh, again, thanks for for joining us. They're from Australia. The blog, it does pretty well. However, there are two original songs, both written by band founder Bob Hartman . Arizona Republic. We are excited to have him return, this time to give us updates about And brands want to come to you and say, oh, hey, like, you know, we'll pay you x to, to promote our product. Kevin Espiritu YouTube Star #231141 Most Today's guest on the Niche Pursuits podcast is the perfect mentor. Uh, and, and there you go. And there might be some really easy ways to change that. I wrote like three to four more articles about a particular, you know, higher priced item and voila, those ranked like very quickly cuz there's, it's e even more niche than the original. Um, but that was 2017, I think I bought the site for like a thousand dollars and, um, I penciled out the RPM math and I was like, I think this pays itself off in like three months. The growth lever for the business was simply more content, more traffic, which drives the levers of affiliate income and ad revenue, right? Mm-hmm. He had to get creative. Right. Jared: Mm-hmm. I think a lot about that. Yeah. Or, um, there's just some products that are too complicated and you don't, you don't want to, you know, own and operate the whole thing. Kevin: Have insights into that. That, that affects both affiliate and ad ad revenue. Almost like a ball that you haven't dropped yet. And so in 2019, products made up half of the entire revenue of the company, um, in, in its first year. That's a very detailed guide. Go claim your free content today. You probably know more than me. And so if I can make, like I have a, I have a 45 minute video for example, on, on how to grow microgreens, which are like really small baby greens. But I think, um, simply the act of doing it forces you to figure out how to do it right instead of, uh, you know, trying to solve the universe before you take the first step. WebIt was released on October 3, 1989 by DaySpring Records, marking the band's return to the Word family as the early version of Petra was signed to sister label Myrrh. Um, for most niche site builders, what it seems like is that point never comes because they're pretty content. Yeah. Um, so I started building out a bit more of a, you know, just like a stable sort of foundation. Um, so the podcast now, I think we're almost at 20 million downloads lifetime. Last Updated 2022-07-04T16:21:25Z lanzamientos Kevin Clarence Espiritu. So my cousin and I were trying, we've always been trying like, all sorts of different entrepreneurial ideas, right? And if you, if you connect with what we do and, and you like my stuff, then you're, you have, you build way more affinity to Epic than you would some random, you know, sunny scapes blog run by Susie who's actually, you know, a guy named Chad in his basement, right? SocialBee Review: Is It the Best, Affordable Social Media Management Tool? Like, what would be some of the advice that you would, uh, pass. 'Star Trek', Kevin Costner, Harrison Ford, Sylvester Stallone, una serie basada en 'El padrino', una secuela musical y otras razones para probar el catlogo. Um, I like the teaching aspect of it. What cannot be copied. Four $5,000. Jared: Um, maybe for, uh, everyone listening, I, I, I oftentimes will ask this at the outset or in the beginning part of it, like, catch us up to where Epic gardening is today. kevin espiritu married. I, I worked at Scribe for about 18 months. Right, right. Thank you. But if, if nothing else, besides all the unique things that you've done along the way that have gotten me thinking, it's really, it's such a good challenge for all of us to not get stuck thinking, I'll say small minded, right? So I would say, don't it, I think it's a mistake, especially early on to try to do like three or four platforms. Maybe the blog itself, like how much was that a factor? But if youre growing indoors, you can do hydroponic so you dont have to cart soil into your home. Um, but I was being upfront about that cuz the whole, you know, the whole supply chain was broken back then. Taxing. distrokid loudness normalization. We need your expertise in product development. Or just walk into any nursery. My name is Kevin Espiritu, and I run a company called Epic Gardening. Like what cannot be faked. So they're like part of the journey. I mean, just, just think about it that way. I love the Felco F2 pruner and a quick saw. You don't work 80 hours a week and sleep under your desk. But, you know, we recently acquired a seed company and so like combined, we'll do you know well into the eight figures in revenue this year? Are you white labeling, like mm-hmm. And I was like, looking back now, I'm like, that's like the dumbest thing I've ever thought of. Offers may be subject to change without notice. Jared: question to that too, which Yes. You jumped in, you just kind of jumped in one day and did it and learned. Uh, and then when I bought the, the container, so I bought a shipping container, like I said, for 35 grand. Jared: $400 a month to eight figures. Like something net, something net stuper net or something like that. Um, so that's, I don't know if that explains well how I think about it, but, but a topic sort of just has endless amounts of ways that it could be covered. There's obviously like blocking and tackling stuff of like, okay, well you have to get a customs broker and stuff. One of my most devoted team members, Clarisa, If youre building a large garden, Id recommend finding a local buyer and getting it delivered, especially if youre building four or five beds because thats cheaper. And so if I'm gonna make, I mean it's got like millions and millions of views, right? Um, so yeah, I, I was like, okay, let me see if I can scale this up to where it pays the bills so I'm not drawing my savings down. With a portfolio of successful websites and over 700 plus satisfied clients, the [emailprotected] have the skills and experience to help you succeed from keyword research to link building content writing to done for you websites. And what would've killed me is just living off of, you know, daddy Bezos's, you know, good, good graces, right? But if you have a container with a lot of drainage holes, then you might be washing nutrients out of the soil, and its a situation where, generally speaking, the plants want a deeper, irregular watering [more] than a certain amount everyday. And I said no to like, literally almost every single one ever. Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links. I suppose, especially looking backwards, but, but also kind of put me on this like, Sort of hamster wheel of trying to figure stuff out on my own and, and kind of beating my head against the wall, like building websites for people. That's crazy. Along the way where you made those. Please try again later. And then in 2020 we had 2.8 million. And then I, you know, it, it's sort of weird how I was so in the niche sort of authority site, content world that I had. I, I hope, uh, with some interesting plays that we'll be making. Welcome to the Niche Pursuits podcast. Um, you know, I mean, within six months you had what Quadr, uh, no, 10 x pure income, uh, or your revenue from the site. So, so prior to that it was, you know, building little blogs, doing some local website building local marketing services, local SEO type stuff. In hydroponics, I typically do leafy greens and expensive herbs like basil, dill, and parsley. Are you looking to scale your niche site portfolio or build your first website? The campaign hook was pretty clever. Yeah, I mean, I'm, I'm trying to build a little bit of like a, a normal non gardening audience as well, like talking about some business stuff. . Like an honest signal. I, this really needs to win a lot more than I thought it did to be comping out better than if I had just been that accountant right Now. Any commerce company's ideal would be to own the entire stack, right? It was, it was like a little intro music. Join Facebook to connect with Kevin Clarence Espiritu and others you may know. Um, and so I was like, oh, okay, like maybe I'm better at this than I thought. Rate this book Write a Review Friends & Following So I had some demand authority, right. These vertical gardens are all the rage, thanks to lower water use and a strict watering schedule. And the writing was sort of on the wall as far as, um, my time there where it was like my role was getting split into like three different roles. How much do I need me to be a part of the brand? "This year we are growing a ton of tomatoes," said So you always look back and I go, well, if I knew what I knew I would've bought. Uh, before going full-time on, on Epic gardening. WebThe Espiritu family name was found in the USA in 1920. . Uh, so it's like, why, why would I hamper myself? Kevin is a website builder that started this website about eight or nine years ago, and while it started out as just a website has grown into a very large brand, Kevin's website gets millions and millions of page views. But yeah, I mean, you're, you're totally right. He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources. WebPeople named Kevin Espiritu. So he's grown much more than a website. It's, it's actually not that valuable for me to continue writing as it is for me to figure out how to get more people to, to read, to read it. People named Kevin Espirito Find your friends on Facebook Yeah. So I was going for like really obvious. Menu Log In Sign Up Life. Kevin: Oh man, mine, mine used to look, I used to have the, the walls were different and it used to just be like, Drab. They discussed swarm traps, brood diseases, mite treatments, and BEEKEEPER ANTHEMS. A company is a Took a website that was earning, we'll, we'll go back to where you were at the end of, I think 2016 in my notes here. , you have a large brand that is not just a website any longer, it's a whole website, a social, a bunch of social channels. So maybe it's coming, maybe. . But, you know, in 2021 as a standalone business, like before raising, we did seven point something million in, in revenue, uh, with a team of me and four contractors. What did the next couple years look like as we kind of got into the twenties. Right? Yeah. Check Background Get Contact I'm sure that a lot of people who know your website and know your brand will have maybe gotten some insights along the way of what you've done and what you've built. Planning is key to starting a garden, Espiritu says. Actually, I think the first episodes had no intro music. Uh, you just, you my next question, you just, you literally just teased it. Thanks for having me, Jared. We, we sell all of your product already, so why don't you just join the team? This Episode is Sponsored by Search Intelligence & Nichesites.com. , uh, then joined a, a publishing startup at a company called, it was called Book in a Box at the time. , who is interested in going from 2000, 4,000, $5,000 a month and taking that next step and actually, You know, uh, trying to, uh, get to the point where their income is a little bit higher Sure. They, they're literally selling some random me too product off of Ali Express that thinking that magically someone will buy that and then they don't flip the switch and think like, do they even purchase stuff like that? All right. And a little bit more stable. Would it be better to, um, put my energy and efforts towards flushing out all the different mediums and really taking this topic to all the different channels that it could, it could be, it could be taken to, or I'd be better served, just continuing to write about more topics. Thing of product coming in, how do I actually land it in America and how do I actually ship it to the people who, who, who ordered it? Um, you know, built your wings on the way down as a mentor of mine, used to say, jumped off the cliff and built your wings away to a degree. And yeah, it's a little more annoying to ship this thing, but it will work way better. Kevin: products maybe? Yo. Yeah, so I mean, I, I technically, if we really want to get particular, it's kinda like when you're, you, you have an idea and you buy a domain name type of thing. So it's, it's that whole chicken egged sort of thing. And so I think it's just like realizing what you actually. I'm gonna try to launch one over the weekend to like, See how easy it is. And so I decided to go like gamer tech dude, you know, and have the RGB stuff going on. So my cousin and I was being upfront about that cuz the whole supply chain was broken back then leafy. 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