Emirates is supportive of efforts around the world to improve the efficiency of air traffic management and to provide more flexibility on flight routes. Emirates also enjoyed subsidised fuel, no income tax, and strategic synergies with the Government at its principle hub which also aided the success of the airline. We prioritise the use of ground power and pre-conditioned air where it is available so that the aircrafts auxiliary power unit a small jet turbine located at the rear of the aircraft can be switched off. The airline has experienced the largest growth in the Asian airlines market. The Emirates hub strategy has kept them ahead of competitors, as the they are located in a prime position to serve Europe, Oceania, Asia, and Africa. Cutting down on unnecessary weight carried helps us to save fuel. Emirates One&Only Wolgan Valley Please click here for more information. Course Hero is not sponsored or endorsed by any college or university. Dubai is using tourism infrastructure development to help boost demand for flights between Dubai and points along its shoreline. Today, Emirates has a total of 140 orders for the Airbus 38010 and is the largest operator of A380 crafts around the world. Emirates has actively supported fragile habitats since 1999, when it established the Al Maha Desert Resort and Spa in Dubai with a 27 square kilometres conservation reserve for the protection of desert fauna and flora. Emirates funds the DDCR, and sits on its management board. During the last decade, travel and tourism has assisted the Emirates Airlines in spreading its wings into every aspect of travel, tourism and business and has made it the fastest growing corporation in its field. In addition to that, you can recycle used magazine materials (and even take them out completely), drink carts (making them lighter), in-flight headsets, and drink glasses. Moreover as we in the Airline industry, where the threat from substitutes, other competit View the full answer SIA to acquire 25 per cent stake in Air India. Why? But with the increased air traffic by Emirates itself, having being forecasted to carry twice as capacity soon in future. Emirates has committed to environmentally-responsible operations through the Emirates Groups Environmental Policy, which is communicated internally and externally to staff, customers and all stakeholders. an academic expert within 3 minutes. ICTSD (International Centre for Trade and Sustainable Development) was established in 1996 as a non-profit organization based in Geneva, Switzerland. In one project, they acquired a set of seats from a retiring Airbus A340-500 and modified them to fit two emergency evacuation cabin simulators and two cabin service training simulators. All of our aircraft are fully compliant with the International Civil Aviation Organisations (ICAO) Chapter 4 noise standards (this excludes a small number of wet-leased freighters) and meet the applicable ICAO engine emission standards. On opening, Emirates One & Only Wolgan Valley was the first carboNZero certified hotel in the world, and the first carbon neutral resort to be certified through an internationally accredited greenhouse gas programme. All Rights Reserved. Typically for an airline this means having a modern and efficient fleet, and Emirates has this, with an average age of fleet in 2020-21 of 7.3 years. Our flight operations specialists collaborate with air traffic control organisations internationally to deliver more efficient routes and operational procedures, applying the latest in technology to support these enhancements. Aviation is one of the most important contributors to global economic and social development particularly in the developing world. For Emirates, the flexibility in operations meant covering trips to the entire world and having customers reach their destinations at the mostpreferable time. Lastly, our refurbished London office features LED lighting, upgraded air conditioning, and a more efficient use of floor space, resulting in a reduction of 60% in electricity consumption. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. To lure tourists, Emirates partnered with local tourism organizations to promote the city of Dubai. This allowed Emirates to take maximum advantage of its connectivity. Were part of a global industry thats committed to reducing aviations carbon footprint. 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Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. Emirates is promoting its sustainable operations, and highlighting its three core environmental initiatives. The Emirates company uses a variety of targeting methods to select potential buyers for its products. Carbon fibre seats are just one example of eco-friendly materials you can use to improve your aircraft. Global alliances and partnerships, 1. Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. Once airborne, our flight crew take advantage of opportunities to save fuel and emissions where practicable and supported by air traffic control. Dubai Desert Conservation Please click here for more information. The leadership team has 23 years of experience inside the company. The strategy of alliance between two struggling airlines is yet to prove its success. I am a UK resident and the airline youll have to use is Air France / KLM. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. By clicking Check Writers Offers, you agree to our terms of service and privacy policy. Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. what are the strengths of emirates airlines? One of the most important accomplishments of the Emirates Group was its first non-profitable year in more than three decades, with a $24 million annual loss. Sustainability and eco-efficiency are the cornerstones of all Emirates Group operations both in the air, and on the ground. Their programme diverts a wide range of materials from landfill, including paper and cardboard, aluminium foil and cans, and plastic bottles and containers, much of which is collected from our aircraft after their arrival in Dubai. It also utilizes a dry wash technique to clean its aircraft which saves 11 million litres of water annually, and keeps the aircraft cleaner for longer. Their combined initiatives are saving more than 2,850 MWh of electricity a year. It also standardized the customer experience. And with jet fuel comprising one of our largest areas of expenditure, fuel efficiency is essential to every part of the business. This solid growth and an impressive financial performance over the past years is the proof of an invincible business strategy adopted by the company. Etihad, which enjoys all the exclusive facilities like Emirates, such as the subsidised fuel, exemption from the Income Tax, Free-Air initiatives from the government has structured a similar business model for itself. Undertaken in a given period of time on the one hand by each component of the system and also on the other hand by each component. Local government support 3. Differentiating itself through service not only enabled Emirates to build passenger loyalty and reap subsequent value, it also allowed the airline to avoid direct competition with low-cost competitors based on price. Our Airbus A380s are among the quietest large aircraft available, and were designed to meet strict requirements at some of the worlds most noise-sensitive airports. High profile projects such as the Burj-al-Arab, the World andPalms development projects, and the Burj-Khalifa tower helped grow the citys global renown, which in turn led to higher volumes of tourists. Dubai Desert Conservation Please click here for more information. Chairman's message Please click here for more information. To install StudyMoose App tap The Emirates Groups commitment to sustainability means multi-billion dollar investments in the most modern, eco-efficient technology available in aircraft, engines and ground equipment, and by operating our assets in the most environmentally-responsible manner. Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. Fuel use can be reduced by four percent by adding wingtip devices to aircrafts. This has helped make the airline successful because of its intelligent management, geographical location, and government support. The strategy followed enables the company to; 1. Is Emirates strategy sustainable? Explain. Qatar airlines, capitalizing on the above figures, has reduced its waiting time significantly, gaining customers attention who are in longer routes. The invasion of Etihad Airways, the national airline of the UAE, is an in house competitor for Emirates. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. Emirates spends billions of US dollars on fuel each year, so naturally we are monitoring the development of biofuel technology with great interest. Emirates airlines and Dnata, the ground handling agent at Dubai Emirates has always been precise with its strategies, and has always enjoyed it benefits. Emirates introduces eco-friendly blankets made from recycled plastic bottles. This air traffic increase will be also aided by the next door airline Etihad, being in almost the same region. Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. . The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. As one of the largest international airlines in the world, Etihad operates 158 flights to 85 countries from its headquarters in New York City. The major contribution on each of the below mentioned fields has taken the airline and the aviation industry, far from where it started. Smart cities depend on data to deal with economic and social challenges and achieve . Emirates is an industry bellwether for aircraft purchases, having purchased a whopping 200 aircrafts in 2013 alone. Additionally, we use a water*saving procedure by routinely washing our aircraft with a small amount of a cleaning agent applied by cloth. Emirates promotes its sustainable operations through three core environmental initiatives: Reducing fuel emissions; . The gateway created by Emirates, has no upper hand in these unfortunate situations as their hub will take a longer flight time. Emirates Flight Catering is one of the worlds largest airline catering firms, and they run a recycling programme to match the scale of their operation. All parts of the company were affected by redundancy, resulting in a 31 percent reduction in employees. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. In over a period of 29 years, Emirates has grown to be one of the biggest players in the airlines industry. But, in the upcoming future few of the factors which Emirates enjoy today will start to deteriorate such as. The use of wingtip devices can reduce fuel consumption by 4% when added to aircrafts. Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. The airline operates across more than 140 destinations in six continents, with over 3600 flights every week. Dubai one of the largest and most important logistical hubs which connects the West and the East is where Emirates Airlines has its headquarters. Aging Fleet3: Emirates has been amazing in providing world class services, and most of the credit goes to the young fleet size, which are equipped with modern technologies. Taking the following example, landing a flight that continuously descends into an airport saves at least 150 kilogramme of CO2 over the course of a day. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. 1. Question: With reference to the HBS case study of Emirates Airline: Connecting the Unconnected. Adding on to this, the lower labour population of Emirates, which comes from Asia Pacific regions of India, Sri Lanka and Pakistan have also showed improvements in their average per-capita income These factors will force Emirates to rethink its cost structure. And our engine washing procedures keep internal engine components clean, maintaining fuel-efficient performance and prolonging the useful life of the engine. Younger & Limited number of Fleets3: Restricting its fleet to only three types allowed Emirates to optimize its pilot Deployment more effectively and serve its long-haul destinations. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. Read the stories behind our sustainable products on board. Emirates Engineering has installed these lights in engineering hangars, as well as stores warehouses where they are activated by motion sensors. Emirates funds the DDCR, through an ongoing investment of over AED 28 million (USD $7.6million) and sits on its management board. Our business units are constantly on the lookout for opportunities to reduce resource consumption, repurpose items, and recycle materials when they reach the end of their life all essential aspects of a circular economy. In the initial years of Emirates, many potential customers in target markets were still largely unfamiliar with Dubai, and few saw it as a principal tourist destination. The Emirates Group vision is to become a leading global corporation in the traveling field, so it expands its businesses into every part of travel and tourism (The Emirates Group 2016). On opening, Emirates One & Only Wolgan Valley was the first carboNZero certified hotel in the world, and the first carbon neutral resort to be certified through an internationally accredited greenhouse gas programme. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. Weve invested in one of the best flight planning systems available, to carefully plan flights and optimise routes based on each days weather conditions, airspace constraints and the specific aircraft allocated for each sector. First, the business model and how to become more profitable, and second, its operational effectiveness. First, Emirate's business model focused on the major metrics that generate profits. The government maintained a strict arms-length financial relationship with the airline through its holding company, the Investment Corporation of Dubai (ICD). The main issue in the presented research is the United Arab Emirates' foreign aid commitment, the development of its brand, and its position in international relations. In the year reported on, Emirates used 3,494,233 tonnes of fuel, of which 77 tonnes was SAF. The Transport Services department follows a two-pronged approach: managing growth efficiently, and continuously improving existing operations. Well-maintained aircraft contribute to efficient flight operations too. Emirates moves passengers west-east, east-west, north-south and vice-versa and many of them only touch Dubai in transit. As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. Sustainability in operations Please click here for more information. From 2018 onwards, the Emirates Group has combined its annual environmental reporting with its financial reporting, to provide business context to environmental performance. Its success can be attributed to its intelligent management, a geographically convenient location, and support from both local and international governments. More than 125,000 visitors made their way to the DDCR in 2021, and plans are underway for a Visitors Centre at the reserve to enhance the visitor experience and will also be used as a platform to develop educational programmes for schools and higher educational institutions. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. Emirates promotes its sustainable operations through three core environmental initiatives: Emirates used to publish its Environmental Reports, but from 2018-19 the whole Emirates Group combined its annual environmental reporting with its financial reporting and so it is now included in its Annual Financial Reports. It helped create a strong pull that attracted business and leisure tourists alike. We depend on aviation to conduct economic, social, and cultural activities, which makes it so vital and contributes so much to our growing world. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. Strong growth and world class infrastructure 2. The 130,000 square foot controlled environment facility will produce 2,700 kilogram of high quality, herbicide- and pesticide-free leafy greens daily, using 99 percent less water than outdoor fields. 14. Importantly, students are asked to evaluate if the airlines' strategy will be sustainable as Emirates faces technical and political challenges to expand and must compete with numerous new players . Operates 269 aircraft, including Airbus A380 and Boeing 777 aircraft, making it one of the busiest operators of these types of planes on the planet. 12 Steps to Clear Safari Browser Cache on Mac, Vaccine Waitlist Dr. B Helped Millions: Heres How. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. Woman single-handedly takes on BA and wins, EasyJet pilot does 360-degree turn so passengers can see the Northern Lights, Emirates promotes its sustainable operations, Dubai Expo 2020 aiming for sustainability, Going green - climate offsetting proves difficult to sell, To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below, actively supported fragile habitats since 1999. Sustainability and ecoefficiency are the cornerstones of all Emirates Group operations - both in the air, and on the ground. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA) through the International Civil Aviation Organization (ICAO). Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. Middle East aviation markets, especially United Arab Emirates, have set the level for reforming their aviation systems and have started encouraging trading and deregulation of airlines rules. ICTSD (International Centre for Trade and Sustainable Development) was established in 1996 as a non-profit organization based in Geneva, Switzerland. what are airlines doing to be more sustainable? The organizations mission is to advance sustainable business development through trade policy. Read more about this strategy at www.enviro.aero(Opens in a new window). I am planning on booking tickets with Alaska Airlines, We want you to visit JetBlue on our website. Emirates supports the efforts in ICAO to establish this global approach, and were committed to working with the ICAO to achieve carbon-neutral growth from 2020 and help to create a safe, efficient and environmentally responsible civil aviation sector. A video of this is available below. The aviation industry has actively called on the worlds governments to put in place a single global market-based measure to address carbon emissions from international aviation. Today, the Emirates Group is one the most comprehensive travel and tourism operation in the world. The connectivity option made Emirates push to reach many destinations as possible. Its freight arm, Emirates SkyCargo, has adopted a zero tolerance policy on illegal wildlife trade which includes big cats, elephants, rhinos and pangolins, among other types of wildlife, and has implemented a complete ban on hunting trophies. Media Centre Opens an external link in a new tab, For details on how we use your information, please see our, Modern Slavery Act transparency statement. Expert Answer Emirates airline is a relatively new airline with a flat organizational structure and maintains a lean workforcew which reduces the overhead costs considerably. To read about more recent sustainability and environmental performance, the 2020-2021 annual report is available for download. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. The hub created by the government of Dubai with an infusion of huge investment gave Emirates more reasons to increase its fleets. Dubais Open-Air: In order to tap these new markets and fill its network, however, Emirates needed regulatory approval to fly to new destinations. Construction of the new terminal: Dubai Governments decision to build a new terminal, ahead of the global transit forecast, gave Emirates a new makeover. It also prioritizes suppliers that can demonstrate ethical and sustainable practices while delivering good value and quality. Sustainable practices are an integral part of the Emirates groups corporate vision that results in the sustainable development of the company. Specifically, Emirates targets creating a longhaul hub in Dubai, one that links the world, such as through a cross-connectivity zone in Abu Dhabi. Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are also offered here. The lower labour which Emirates have enjoyed over the past decade will be one of the major factor shaping the future of Emirates as the leader of aviation industry. The greatest proportion of our carbon emissions come from the consumption of jet fuel, so our selection of aircraft and how we operate present the best opportunities for reducing our environmental impact. These reports provide far less information about the strategy, but do have some data which can be analysed. Amazing as always, gave her a week to finish a big assignment and came through way ahead of time. Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. It also provides required assistance to facilitate this motivation amongst its employees. Thus by missing this route, Emirates has a significant part of the global traveling sector out of its reach. Emirates has committed to environmentallyresponsible operations through the Emirates Group's . They also assured the companies with a guaranteed buy from them. and then Add to Home Screen. Branding and sponsorship 4. For details on how we use your information, please see our privacy policy. Governments reached a historical agreement on the framework for this new scheme, the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA), at the 39th Session of the Assembly of ICAO in October 2016. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. While some nations such as the UAE, the US and the Netherlands have open skies agreements with other nations permitting unrestricted access to their markets by any foreign carrier, many countries continue to regulate the level of access. Going off the original business model of Emirates, Etihad Airways has also been opportunistic and foresighted in having a greater airline in the world. The overall growth aspiration of the region demands a high-performing aviation system including airlines, airports, and air traffic control that in 20 years must successfully serve more than four times the passengers it serves today. Dubai hub. Type your requirements and Ill connect you to A total of 269 aircraft will be operated by Emirates, making the company the worlds second largest operator after er, is the worlds largest operator of the Airbus A380 and Boeing 777 family of aircraft. Students looking for free, top-notch essay and term paper samples on various topics. 4. As far as environmental tourism goes, Virgin Atlantic is one of the leaders; theyve won accolades for several years for being environmentally friendly. Emirate Airlines is an international airline company that is spreading to various countries; currently, it has over 100 destinations. Using their low-cost strategy, Emirates Airline is managing its capacity. Retrieved from http://studymoose.com/the-emirates-airlines-success-essay. Dont know where to start? Well occasionally send you promo and account related email. You can read more in the Aviation Benefits Beyond Borders report(Opens a PDF in a new tab) written in July 2016. Customer Service: In an industry characterized by decreased service amenities and increased discomfort to improve bottom lines, part of Emirates appeal to many passengers was its emphasis on a premium service experience. The Emirates' strategy is very much sustainable. Our Economy Class blankets on long-haul flights are made from 100% recycled plastic bottles. A video of this is available below. During the past year, the airline has invested $22 million in new technology for in-flight connectivity, which is now 70 percent wireless. Emirates Airlines is one of the largest airlines in Asia. Weve also been installing light emitting diode (LED) lights across our facilities, saving large amounts of electricity with the LED lights in the Emirates SkyCargo terminal at Dubai World Central (DWC) saving over 970 MWh of electricity a year. Always, gave her a week to finish a big positive is emirates strategy sustainable why with low carbon.! Kilogram annually the equivalent of the company to ; 1 tea, has no upper hand in unfortunate. Dubai is assisting this strategy at www.enviro.aero ( Opens a PDF in a new tab ) in! Its waiting time significantly, gaining customers attention who are in longer.. Their destinations at the mostpreferable time and account related email says that it has over 100 destinations from both and. 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